In a world where women are breaking barriers and reshaping industries, women-owned businesses are a force to be reckoned with. Did you know, according to American Express, 42% of all businesses in the U.S. are owned by women, contributing nearly $3 trillion to the economy? Or that women-led businesses are growing at a faster rate than those led by men? These statistics aren’t just numbers – they’re a testament to the incredible impact women entrepreneurs are making across industries, including restaurants and retail.
As a restaurant or retail business, you have a unique opportunity to celebrate and collaborate with women-owned businesses, not just on World Women’s Day which falls on the 8th of March, but all year round. Here’s how you can do it – and why it matters.
Why Supporting Women-Owned Businesses Matters
Women-owned businesses are more than just a trend – they’re a movement. Studies show that women entrepreneurs are more likely to reinvest in their communities, prioritize sustainability, and foster inclusive workplaces. By supporting these businesses, you’re not only contributing to economic growth but also aligning your brand with values that resonate with today’s consumers. Mintel states that 60% of consumers say they actively seek out women-owned businesses to support.
So, how can your restaurant or retail business tap into this momentum? Let’s dive in.
1. Partner with Women-Owned Suppliers
One of the easiest ways to support women-owned businesses is by sourcing products from them. Whether it’s fresh produce for your restaurant or unique merchandise for your retail store, partnering with women-led suppliers can add a fresh perspective to your offerings.
Example: If you run a café, consider sourcing your coffee beans from a women-owned roastery. Not only will you get a great product, but you’ll also have a compelling story to share with your customers.
2. Host Pop-Ups or Collaborative Events
Pop-ups and events are a fantastic way to showcase women-owned businesses and introduce them to your customer base. Collaborate with a local women-owned bakery, clothing brand, or artisanal goods store to create a unique experience for your customers.
Pro Tip: You can use in-app notifications to promote the event and send reminders to your loyal customers.
3. Create a Women-Owned Product Line
Why not dedicate a section of your menu or store to products created by women entrepreneurs? For restaurants, this could mean featuring a special dish or cocktail created by a female chef or mixologist. For retailers, it could mean curating a collection of products from women-owned brands.
Example: A retail store could launch a “Women Who Inspire” collection for the week of 8th March, featuring products from women-led businesses and sharing their stories through in-store displays or social media.
4. Celebrate Women’s Day with Special Promotions
World Women’s Day is the perfect opportunity to celebrate women-owned businesses. Offer a special promotion where a percentage of sales goes to a women-focused charity or organization. Alternatively, create a limited-time offer featuring products or dishes from women-owned brands.
Pro Tip: Use Como’s marketing tools to create targeted campaigns that highlight your collaboration with women-owned businesses. Send personalized offers to your female customers and encourage them to join the celebration.
5. Share Their Stories
Storytelling is a powerful way to connect with your audience. Use your blog, social media, or in-store signage to share the stories of the women behind the businesses you collaborate with. Highlight their journey, challenges, and successes to inspire your customers and build a deeper connection with your community.
Example: Post a “Meet the Maker” series on Instagram, featuring interviews with women entrepreneurs whose products you carry.
Why It’s a Win-Win
Supporting women-owned businesses isn’t just the right thing to do – it’s also good for business. Here’s why:
- Builds Brand Loyalty: Consumers are more likely to support brands that align with their values.
- Drives Innovation: Collaborating with diverse businesses brings fresh ideas and perspectives to your offerings.
- Strengthens Community Ties: By supporting local women entrepreneurs, you’re investing in your community’s growth and success.
Women-owned businesses are shaping the future of restaurants and retail, and your support can make a real difference. This World Women’s Day, take the opportunity to celebrate their impact, collaborate with their brands, and inspire your community.
Because when women succeed, we all succeed.
