Offering delivery, take away, and sit-down dining, restaurants must align their messaging across channels to provide the best customer experience possible. When you deliver a cohesive message and experience to your customers on every channel, your brand gains recognition, and the relationship between brand and customer can grow stronger than ever before.
Many hospitality and retail businesses have an untapped resource that unlocks the potential to gain actionable data, personalize customer experiences, and grow visits and spend. More than just a cash register and card reader, point of sale systems like Revel allow businesses to add third-party POS integrations that significantly expand the value and capabilities of …
How Revel POS Integrations Can Increase Customer Loyalty Read More »
Retail holiday sales in the US reached $680 billion in 2017 [1], making up as much as twenty percent of total retail industry sales [2]. Retail isn’t the only sector that benefits from the busy holiday shopping season. In 2017, during the four weeks between Black Friday and Christmas, spending in casual-dining restaurants increased 8.21 …
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.
It’s that time of year for retail, hospitality, and point-of-sale industry professionals to gather at RSPA RetailNOW 2018! The annual event brings together the leading providers in the retail technology industry, including POS resellers, software vendors, payment professionals, manufacturers and distributors, to provide plentiful opportunities for networking, education, and exploring new business relationships.
Data-driven marketing is one of the biggest topics surrounding today’s enterprises as restaurants and retailers are increasingly feeling the pressure of showing ROI from their promotional activities.
Spanning the size of 20 football fields, enjoyed by over 65,000 attendees, and offering thousands of the best food samples available, last month saw the biggest convention center in North America play host to the National Restaurant Association Show (NRA Show).Chicago’s McCormick Place brought together all the hospitality industry’s main players to discuss their challenges, …
NRA Show 2018: The “Logged-In Approach” That Restaurants Need to Adopt Read More »
Today, it’s widely known that it’s more profitable to retain an existing customer than to acquire a new one. And many business owners are aware that personalisation plays a major role in customer retention. So while you may not know that an average repeat shopper spends an estimated 67% more than a new one, you …
Why Personalization is Key to Customer Loyalty: 3 Steps to Foster Both Read More »
If you’re a member of the hospitality sector, on May 25, 2018, you will have to comply with the new General Data Protection Regulation (GDPR) when it comes to the handling of customer information.
