Unlocking the Next Generation: How to Engage Gen Z and Gen Alpha with Your Loyalty Program
As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty, …