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The holiday season isn’t just a time for festive lights, joyful gatherings, and delicious food. For many brands, it’s the golden opportunity to connect with customers in unique and meaningful ways. Over the past decade, we’ve seen some of the most brilliant and memorable holiday campaigns – ones that do more than offer discounts; they …

The 10 Most Memorable Christmas and New Year Loyalty Campaigns of the Decade Read More »

2024 so far has been a year of fast-paced changes and shifting consumer expectations in both the restaurant and retail industries. Businesses have had to adapt to stay competitive, and several trends have emerged that will define how these sectors operate in the future. As a restaurant or retail owner, these key takeaways can guide …

5 Essential Lessons Early 2024 That Every Restaurant and Retail Business Should Know! Read More »

In the crowded digital marketing landscape, brands are constantly seeking ways to break through the noise and connect with their customers. While email, social media, and push notifications get most of the attention, there’s one channel that remains underutilized: SMS. Despite being one of the oldest forms of mobile communication, SMS is an incredibly effective, …

Why SMS Should Be a Core Part of Your Marketing Strategy Read More »

As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty, …

Unlocking the Next Generation: How to Engage Gen Z and Gen Alpha with Your Loyalty Program Read More »

Fostering customer loyalty is essential for business growth. One of the most effective ways to nurture this loyalty is through email marketing. This digital strategy not only keeps your customers informed and engaged but also helps you promote your loyalty program in a personalized, impactful manner.  Why Email Marketing is Crucial for Loyalty Programs Direct …

Unlocking the Power of Email Marketing for Your Loyalty Program Read More »

A well-crafted loyalty program is not just a nice-to-have; it’s a crucial element for business success. At Como, we understand the intricacies involved in designing loyalty programs that not only retain customers but also enhance their overall experience. This article explores the significance of an effective loyalty program, why its design is pivotal, and how …

The Crucial Role of Effective Loyalty Program Design Read More »

In today’s competitive market, businesses are continually seeking innovative ways to expand their customer base and enhance brand loyalty. One effective strategy is collaborative promotions, where two or more brands partner to create mutually beneficial campaigns. This approach not only helps in reaching a wider audience but also adds value to the customer experience. In …

Partnering with Brands to Supercharge Your Customer Base Read More »

In the dynamic world of business, the pursuit of customers is an ongoing journey. However, it’s essential to distinguish between customer acquisition and customer retention strategies to maximize profitability and sustainable growth. Let’s dive into the key differences and explore why focusing on customer retention is more cost-effective in the long run, with insights on …

Customer Acquisition vs. Customer Retention: Unveiling the Cost-Effective Strategy Read More »