On the 30th of July, millions of people celebrate Friendship Day, a day dedicated to connecting and reconnecting with their friends around the globe. It is also the perfect occasion for brands to build an emotional connection with their audience and one way of doing so is by leveraging a friend referral campaign. Businesses such …
Friendship Day: 4 Significant Benefits of Running a Friend Referral Program Read More »
Despite the many challenges of balancing motherhood and career, many mothers worldwide find ways to combine the two successfully, and when a woman runs her own business on top of her motherhood responsibilities, she’s considered a ‘mompreneur’. In light of celebrating Mother’s day on May 8th, here are four amazing mompreneurs to inspire you with …
4 Inspirational Mompreneurs: Growing Families and Building Businesses Read More »
Over the last few years, the rapid advancements of artificial intelligence (AI) have influenced nearly every aspect of human life. From creating incremental revenue to personalized content on social media, this technology proves to be a great asset in today’s digital world, and it’s become accessible to all-sized businesses. According to PwC Global, the total …
Check Out How Machine Learning Can Make Your Business Stand Out Read More »
More and more women are taking up leadership roles in the F&B and retail industries every day. They are following the steps of several extraordinary female leaders who paved their way into the business over the years, continually proving what it takes to be the driving force in such a competitive market. According to McKinsey …
Organizations across all industries have Key Performance Indicators (KPIs) to monitor performance and achieve desired results. The data collected from measuring these KPIs can drive growth and aid in making key business decisions. There are several types of indicators for retail and F&B and some of the common examples include gross margin, cost of goods, …
4 KPIs Every Retail and Restaurant Owner Should Know About Read More »
The global pandemic has drastically affected the way brick-and-mortar establishments operate on a day-to-day basis, prompting restaurants and retail owners alike to look beyond the traditional and strategize to remain competitive and relevant. The past two years have proved that the restaurant and retail industries are flexible, resilient, and always ready to reinvent themselves despite …
Restaurant and Retail Industry Outlook: 6 Trends To Watch For in 2022 Read More »
Having a loyalty program in place helps the business drastically increase its revenue by gathering insightful data, increasing customer retention and acquisition and more! Launch a loyalty program or take your existing loyalty program to the next level to boost your sales by not only attracting new customers but also turning your loyal customers into …
Restaurant owners have a lot of knowledge about how to run their business: staffing, product, customer service, planning, scheduling, and organization. But a lot of important business decisions are made based on intuition, or a “gut feeling.” And while intuition is valuable, it’s usually earned through years of experiential learning. A data-driven strategy derived from …
What Restaurant Analytics Can Teach Business Owners Who Know It All Read More »
Como is currently the customer engagement solution of choice for hundreds of leading businesses around the world. One key factor that goes into keeping their customers loyal is a clear, easy-to-use, slick mobile app experience, which is something we’ve been always striving to provide.
Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
