As the generation with the most buying power, Generation Z (born between 1997 and 2012) is a crucial demographic for marketers to understand and appeal to. It has an estimated global buying power of $360 billion in 2022, more than double what was estimated three years ago. To build loyalty with Gen Z customers, businesses …
In the highly competitive restaurant industry, customers have a plethora of options to choose from when deciding where to dine or order takeout. To stand out and attract more business, restaurant owners must find ways to differentiate themselves from the competition. One powerful tool at their disposal is their menu. Recent research by TouchBistro’s 2022 …
According to Business Wire, 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. Big brands such as Amazon, Starbucks, and Sephora, are amongst the most successful loyalty programs customers all over the world are subscribed to. However, businesses can still find it challenging to retain loyal and …
5 Reasons Why Customers Abandon Loyalty Programs Read More »
It costs five times more to acquire new customers than to retain existing ones. According to Bain & Company, increasing retention rates by 5% boosts profits by 25% to 95% – impressive, right? Keeping in touch with customers after the holidays can result in additional revenues and nurture positive customer relationships in the long run. …
Post-Holiday Strategies to Keep Shoppers Coming Back Read More »
Everybody loves getting a chance to win products and services from the brands they love and one way of doing this is by running a contest on social media. They allow businesses to reach larger audiences while generating buzz around your brand. According to a study by Tailwind, including contests in your strategy can help …
5 Holiday-themed Social Media Contests to Attract Followers Online and In Stores Read More »
December is finally here and shoppers are busy looking for the best deals and holiday inspiration across online and offline platforms, making it a profitable time for F&B and Retail owners alike. The National Retail Foundation (NRF) forecasts that holiday retail sales during November and December will grow between $942.6 billion and $960.4 billion in …
8 Holiday Shopping Statistics and Trends You Need To Know Read More »
The month of November marks the beginning of the busiest holiday shopping season. Customers are starting to look for the most attractive promotions and deals brands are offering. Consequently, it is the perfect time for F&B and Retail establishments to increase conversions and boost revenue. What better way to do so than with gamified loyalty …
Black Friday is fast approaching and it is a fantastic time for customers to redeem exciting offers! According to the National Retail Federation (NRF)’s report, Black Friday 2021 sales amounted to $8.9 billion and the average US adult spent $430 each. Furthermore, 66.5 million US consumers shopped in-store while 88 million shopped online during the …
The majority of customers that visit your shop for the first time will never walk into your shop again. As business owners, we do our best to offer the best customer experience and after the purchase takes place and the customer leaves our shop we pray for the customer to visit again. I am Alex …
5 Loyalty Program Strategies to Promote Your Local Business Read More »
Halloween is right around the corner, which means millions of people are stocking up on candy, decorating their houses, and dusting off old Halloween costumes and it is time for your business to craft your dedicated loyalty campaign and related emails! According to National Retail Federation’s (NRF) survey, 69% of US consumers plan to celebrate …
Halloween 2022: 4 Spooktacular Email Campaign Tips and Tricks To Use This Year Read More »
