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Rewards create a positive association between a customer and a brand. They go beyond simple transactions, fostering a sense of appreciation and value. For companies, this gratitude translates into increased customer retention, word-of-mouth referrals, and ultimately, higher revenue. We refer to this as shared value – and it’s a key philosophy driving force behind successful …

Building Customer Loyalty: The Power of Rewards in Boosting Returns and Spend Read More »

One of the key elements of successful brand building is effective communication. Como’s diverse communication tools offer businesses the opportunity to connect with their customers in a meaningful way. Here are 3 features of Como’s communication suite that will turbocharge your brand.  1. Enhance Brand Awareness Through Email Cadences Email communication is a cornerstone of any …

Building a Strong Brand Presence with Como’s Communication Tools Read More »

Amidst the ever-competitive landscape of modern business, where customer loyalty holds the key to triumph, loyalty programs have emerged as the hidden treasure to secure success. According to Invesp customer loyalty trends, 83% of consumers are more likely to continue doing business with brands that offer a loyalty program. It’s no wonder that loyalty programs have …

September Spotlight: Exploring the Key Features of Successful Loyalty Programs Read More »

As the back-to-school season approaches, businesses have a golden opportunity to tap into the student market and leverage their loyalty to drive growth and success. With students and their families actively preparing for the upcoming academic year, creating targeted strategies to engage and reward your younger customers can lead to long-lasting brand loyalty and increased …

Back-to-School Loyalty: Strategies to Engage and Reward Student Customers Read More »