As brands look to the future, the focus is shifting to Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards). These digitally-native generations have grown up with technology at their fingertips, and their expectations from brands are vastly different from those of previous generations. To capture their attention and loyalty, …
Fostering customer loyalty is essential for business growth. One of the most effective ways to nurture this loyalty is through email marketing. This digital strategy not only keeps your customers informed and engaged but also helps you promote your loyalty program in a personalized, impactful manner. Why Email Marketing is Crucial for Loyalty Programs Direct …
Unlocking the Power of Email Marketing for Your Loyalty Program Read More »
A well-crafted loyalty program is not just a nice-to-have; it’s a crucial element for business success. At Como, we understand the intricacies involved in designing loyalty programs that not only retain customers but also enhance their overall experience. This article explores the significance of an effective loyalty program, why its design is pivotal, and how …
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In today’s competitive market, businesses are continually seeking innovative ways to expand their customer base and enhance brand loyalty. One effective strategy is collaborative promotions, where two or more brands partner to create mutually beneficial campaigns. This approach not only helps in reaching a wider audience but also adds value to the customer experience. In …
Partnering with Brands to Supercharge Your Customer Base Read More »
Let’s transform casual customers into loyal advocates this Father’s Day! Discover how Como’s innovative data-driven customer engagement and loyalty solution can elevate your business, ensuring unforgettable experiences while maximizing customer retention during this special occasion. 1. Put Your Employees in the Race Envision your employees as the driving force behind your Father’s Day campaign. With …
Leverage World Father’s Day to Grow Your Loyalty Club Members Read More »
As whiskey enthusiasts worldwide gear up to celebrate the golden nectar on World Whiskey Day on the 18th of May, restaurants have a golden opportunity to pour out some innovative strategies and raise their glasses to success. At Como, we believe in empowering businesses with tools that not only drive revenue but also foster customer …
Cheers to World Whiskey Day: How Restaurants Can Raise a Toast and Boost Business Read More »
Today, we embark on a discourse concerning the distinctive challenges posed by off-season lulls and the precise methodologies through which Como can catalyze flourishing amidst such circumstances. 1. Diversify Your Offerings During off-seasons, consider expanding your product or service offerings to appeal to a wider audience. For restaurants, this could mean introducing new menu dishes …
Unlocking Off-Season Success: Como’s Guide for Restaurants and Retailers Read More »
In the dynamic world of business, the pursuit of customers is an ongoing journey. However, it’s essential to distinguish between customer acquisition and customer retention strategies to maximize profitability and sustainable growth. Let’s dive into the key differences and explore why focusing on customer retention is more cost-effective in the long run, with insights on …
Customer Acquisition vs. Customer Retention: Unveiling the Cost-Effective Strategy Read More »
April Fool’s Day is an opportunity for restaurants and retail businesses to engage with their customers in fun and creative ways. According to a survey by the National Retail Federation, 40% of consumers in the United States participate in April Fool’s Day activities, including shopping for novelty items or engaging with brands’ humorous promotions. In …
Unconventional April Fool’s Day Marketing Ideas for Restaurants and Retail Read More »
Responding effectively to a negative review can salvage a customer relationship and even enhance your brand’s reputation. Here are some handy tips on how to do so tailored for restaurants and retail businesses: 1. Personalized Apology and Solution When responding to a negative review, acknowledge the specific concerns raised by the customer and offer a …
