Forget the days of spray and pray. The one-size-fits all approach to marketing is no more, evolving in recent years to take into account socio-demographic segmentation and landing us in an era of never-before-seen customer targeting.
POS integrations can pose a challenge for retail and hospitality chains. Getting a POS system to work with different types of data analytics can be a complicated process, particularly for retail and service experts who may lack technical knowledge and skills.
We’ve come a long way since loyal customers in the 18th century¹ received copper tokens that could be exchanged for gifts at a later date. What we had here was the makings of a loyalty club, just in a more physical (and metal-based) form.
Technology today has provided the hospitality and retail industries with an endless array of omnichannel engagement options for communicating with customers, from Tweets and push notifications to emails and face-to-face interactions. But as the ease of reaching customers has increased, so too have customer expectations regarding the quality of that communication.
With so much affordable and comprehensive data at our fingertips, many large restaurant chains have made restaurant data analytics a priority for creating data-driven restaurants. The restaurant industry is now beginning to recognize data’s immense value to both the customer experience and to boost restaurant sales.
It’s that time of year for retail, hospitality, and point-of-sale industry professionals to gather at RSPA RetailNOW 2018! The annual event brings together the leading providers in the retail technology industry, including POS resellers, software vendors, payment professionals, manufacturers and distributors, to provide plentiful opportunities for networking, education, and exploring new business relationships.
It’s summer. School’s out. And your customers seem to be taking a break as well. You decide it’s time to reel them in with a summer special. So you log in to the Como Hub to start designing your new campaign. By the time you’ve navigated to the different tabs in your control panel to …
A Behind-the-Scenes Look at the New Campaign Center Read More »
Data-driven marketing is one of the biggest topics surrounding today’s enterprises as restaurants and retailers are increasingly feeling the pressure of showing ROI from their promotional activities.
Spanning the size of 20 football fields, enjoyed by over 65,000 attendees, and offering thousands of the best food samples available, last month saw the biggest convention center in North America play host to the National Restaurant Association Show (NRA Show).Chicago’s McCormick Place brought together all the hospitality industry’s main players to discuss their challenges, …
NRA Show 2018: The “Logged-In Approach” That Restaurants Need to Adopt Read More »
Today, it’s widely known that it’s more profitable to retain an existing customer than to acquire a new one. And many business owners are aware that personalisation plays a major role in customer retention. So while you may not know that an average repeat shopper spends an estimated 67% more than a new one, you …
Why Personalization is Key to Customer Loyalty: 3 Steps to Foster Both Read More »
